Tips To Market Translation Services

Translation services are in demand globally. There are several professionals, students, house wives and part time workers who have chosen translation services as their career or a source of second income. Like every other profession, translators are faced with the challenge of expanding their business. Best way to expand one’s business and earn a substantial amount of money is to market his or her translation services effectively. It is indispensable for every translator to get noticed by the agencies and potential clients. One must use different strategies to market his or her talent and expertise. Here, are few tips that can help independent translators to get more business.Research: It is essential that the translator approaches right target audience. One must research about different agencies that offer work in combination of languages that match the translator’s skills. For example, if the translator is expert in French and English then he or she should approach agencies based in European countries for business.Marketing pitch: Sales pitch is one of the most vital elements of any marketing campaign. Translators should create a well defined sales pitch that highlights their strengths, core competencies and previous work experience. Sales pitch should also speak about quality, timely delivery and error free translations. Ensure that the sales pitch is in sync with business ethics of the target country. Refrain from using excessive images or copyright text from other sources as it reflects poorly on the translator’s image.Niche Marketing: Independent professionals who have in depth knowledge of any field should approach agencies that deal in similar projects. For example, translators with medical background can approach medical translation agency and translators with commerce background can approach a financial translation agency for projects. Entering niche segment increases one’s chances of bagging a project.Communicate: Once the translator has created a list of target agencies, it is time to send out sales pitch along with the updated resume. It is essential that the translator follows up with the relevant agencies to know their feedback. One must also work towards increasing his or her visibility by being an active participant in translation forums.Monitor the campaign: It is vital that the translators keep a track of responses from different agencies. It is best to maintain an ‘excel sheet’ or use software that helps in tracking responses, project details, payment details etc. This ensures that there are no loop holes in communication. One can market their services effectively by using the above-mentioned tips.

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